Take your life back

Module 1

Resources 

Táve

Táve is a business management software app that helps you improve time management and organization. 

Tailwind

The complete Pinterest & Instagram marketing toolkit for bloggers and small businesses.

Evolve Edits

Evolve Edits was created to help photographers at all skill levels regain control and predictability in their business.

Adobe CC

Creative Cloud gives you the entire collection of Adobe desktop and mobile apps, from essentials like Photoshop CC to next-generation tools like Adobe XD CC.

Evernote

Feel organized without the effort. Evernote helps you capture and prioritize ideas, projects, and to-do lists, so nothing falls through the cracks.

Photo Mechanic

Photo mechanic is a fast media browser that helps you view, organize, manage, and export digital photos.

stressfreewp

Something cool needs to go here

Fundy Designer

Fundy Software was created to give professionals a template-free design solution for complete creative control. 

Good Gallery

Good Gallery’s powerful and customizable portfolio websites help photographers & fine artists differentiate themselves and do more business.

Luminar

Professional photo editing in less time. Make beautiful photos with minimal effort. 

Gmail

With Gmail, your email is stored safely in the cloud. This means you can get to them from any computer or device with a web browser.

Boomerang

Schedule an email to be sent later. Easy email reminders with boomerang for Gmail.

iCloud Calendar

Keep your calendar up to date across all your devices. Share a calendar with family and friends so that everyone is in the loop.

SmugMug

Sell, share, and protect your images.

Studio/Business Management

Táve

Táve is a business management software app that helps you improve time management and organization. 

SproutStudio

The first all-in-one business software made by photographers for photographers, combining studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more!

Honeybook

From first reply to final payment, HoneyBook makes it easy for you to book your ideal client faster, more frequently, and with less legwork.

17Hats

With 17hats, everything you need to run your business is in one place, at your fingertips.

Appointment Scheduling

Calendly

Calendly helps you schedule meetings without the back-and-forth emails

Assistant.to

Book meetings with one email. No back & forth. No double bookings. And it’s free!

Email, CRM & Marketing Automation

ActiveCampaign

Go beyond email marketing with true marketing automation

Gmail

With Gmail, your email is stored safely in the cloud. This means you can get to them from any computer or device with a web browser.

Boomerang

Schedule an email to be sent later. Easy email reminders with boomerang for Gmail.

Mailchimp

MailChimp is the world’s largest marketing automation platform.

Infusionsoft

Manage your customers and your business in one place: Infusionsoft.

GetResponse

All-in-one online marketing platform to grow your business

Constant Contact

Powerful email marketing made easy.

ONTRAPORT

ONTRAPORT is the most powerful visual marketing automation and reporting platform in the world.

Online Payments and E-Commerce

Stripe

Stripe is the best software platform for running an internet business. 

Shopify + POS

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

WooCommerce

Start selling today in with the world’s most customizable eCommerce platform. Your store, your way.

PayHip

Payhip is the easiest way to sell digital downloads & memberships

Square + POS

Whether you’re selling in the store or on the go, Square has all the hardware you need to ring up items and accept payments fast.

Chec

Literally sell anything, anyway you want with Chec.

PayPal

With one simple PayPal business account, you can accept all major forms of payment.

Clickfunnels

With one simple PayPal business account, you can accept all major forms of payment.

Bookkeeping/Invoicing

Zoho Books

An easy-to-use, online accounting software designed for small businesses to manage their finances and stay on top of their cash flow.

Wave Apps

The best free financial software for small businesses. Track your expenses, send invoices, get paid and balance your books with Wave.

QuickBooks Online

Smarter business tools for the world’s hardest workers.

Freshbooks

Accounting software that makes running your small business easy, fast and secure.

Xero

Xero is online accounting software for your small business

Social Media

Tailwind

The complete Pinterest & Instagram marketing toolkit for bloggers and small businesses.

Canva

Use Canva’s impressively easy to use free, online logo maker to create your own brilliant, customized logos.

Meet Edgar

No more social media babysitting. You plan, Edgar posts. (It’s that easy.)

Typorama

The easiest way to create amazing graphics on your iPhone & iPad

Websites

stressfreewp

Custom designed websites with no upfront costs and no contracts.

Good Gallery

Good Gallery’s powerful and customizable portfolio websites help photographers & fine artists differentiate themselves and do more business.

WordPress

Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.

ManageWP

Monitor and maintain your WordPress websites from one dashboard

Images & Photography

Evolve Edits

Evolve Edits makes post-production for photographers simple and easy.

Photo Mechanic

Photo mechanic is a fast media browser that helps you view, organize, manage, and export digital photos.

Fundy Designer

Fundy Software was created to give professionals a template-free design solution for complete creative control. 

SmugMug

Sell, share, and protect your images.

Luminar

Professional photo editing in less time. Make beautiful photos with minimal effort. 

Adobe CC

Creative Cloud gives you the entire collection of Adobe desktop and mobile apps, from essentials like Photoshop CC to next-generation tools like Adobe XD CC.

Automation Tools

Zapier

Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.

Integromat

Integromat is the most advanced online automation platform.

Automate.io

Integrate your cloud applications. Automate marketing, sales and business processes.

IFTTT

IFTTT is the free way to get all your apps and devices talking to each other.

Parabola

Drag-and-drop to automate your repetitive tasks. No spreadsheets or coding required.

Email Templates

Inquiry Response
Hey {Client First Name}

Thank you so much for your inquiry.  Congratulations on your recent engagement and upcoming wedding.  I’m happy to let you know that Sherry and I are still available for your wedding day of {Wedding Date} and we would love to talk to you about your wedding.
[Make personal, like you would email anyone who is inquiring]

Our goal is not only to meet your expectations but to exceed them and a great way to start this is to get together by Skype or Facetime to get to know you better.
[Set the expectations on your terms. They may think they want to meet in person and take much more of our time than our policy allows, set the standard right from the beginning as to your company’s policies.]

We’d also love for you to check out our video to help you get to know us a little bit better.  https://vimeo.com/289159049
[This is one of our automated ways of introducing us to our clients. We hired a professional to produce a video of us and our personalities so people could get a sense of us without having to meet us in person. I highly recommend this.]

You can also follow us on Instagram here: http://instagram.com/davidsherryphoto
[Introduce them to our online presence]

Whenever Sherry and I are making important decisions we like to have input from our family and friends.  We’ve developed this mobile app to have some of our work with you whether you’re online or off to show to those whose opinions are valuable to you to help you make the choice that is right for you. http://moblalbum.com/JE5Pd0Itufgo (open on your mobile device and follow the instruction)
[The generation to whom we are currently selling greatly value the opinions of their circle of influence. We provide them a way to be able to easily share a portfolio with their circle.]

Our price list is available at the bottom of this email and if you have any questions please feel free to ask.

We look forward to getting to know you guys and giving you one less thing to worry about.
[End with the core issue: They are hiring us so they can let someone else worry about capturing their memories. We are worthy of their trust and we give them the sense that we have things taken care of. ]
Not Available
Thank you very much for your inquiry and congratulations on your upcoming wedding.  Unfortunately we are already booked for the {Date}.

We would recommend checking out
Photographer Option 1
Photographer Option 2
to see who is available for your date.

Thank you so much for your interest and I’m sorry we can’t be more help for your wedding day. If there is anything else we can do for you please let us know.

David & Sherry

[Even small things like telling people you are already booked can be handled quickly. By having a template or canned response where you can one-click answer rather than typing it out will save you time.]

 

Review Request
Thank you so much for having us part of your wedding day. We would love if you’d be able to write us a review at:

Yelp: https://www.yelp.com/… (Select the most important one for them to review on)

If you so wish it would be great to also have one on (ask them to review in multiple places if they are willing)

Website #2: {Website #2 Link}
Website #3: {Webside #3 Link}

 

Pre-Sale of Add Ons

Dear {{recipient.first_name}},

We are very much looking forward to spending your wedding day with you. You will soon be receiving a questionnaire which will help us gather the necessary information for your day and ask you questions about your specific requests for the day.

In preparation for your wedding we would also like you to be thinking about the future. During our consultation prior to booking we may have asked “5 years down the road when you are looking back at your wedding photos what do you hope to see in the images?”

The answer to that question helps us to understand what to focus on with your wedding and is important to us because we know you will be revisiting these images and sharing them with friends and family for generations to come. We now ask in which way do you want to preserve and view your images. Will you hang them on your walls to be enjoyed or will you preserve them in a beautiful wedding album?

We invite you to peek through the information on albums using the following link.
http://www.davidbuckweddings.com/information/albums/wedding-album

Thank you so much,

David and Sherry
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{{brand.email}}

Asking For The Sale

Hello to the new Mr. and Mrs.,

Thank you so much for allowing us to have been part of your wedding day. It was our privilege to be there with you to capture the moments and the story of your union.

Now that your wedding day is in the past, you’ve seen the love of your life down the aisle, you’ve danced with those closest to you and you’ve shared moments with your friends from far and wide we invite you to preserve the story of your day in a handmade luxurious wedding album. The timeless portraits of you and your spouse, the laughs shared on the day and the unique details you authored into your wedding day will be preserved as a story from the getting ready through the amazing dance moves.

Attached is our wedding album brochure. We would love to begin designing your future memories.

http://www.davidbuckweddings.com/blog/albums/

Looking forward to curating your memories for you,

David and Sherry

{{brand.primary_website}}

{{brand.email}}

[Give them the option to buy your product. This is best used when you link to a sales funnel asking them to buy. I go over sales funnels in our marketing add on course. Make it as easy as possible for them to buy.]

Saying No

Hey {{first name}},

Thank you so much for the email. I would love to be able to {{repeat request}} but unfortunately we are not able to do so. {{Optional reason}}

We would however love to {{your solution}}.

We look forward to serving you.

Questionnaire Examples

Initial Wedding Questionnaire

Wedding Details Questionnaire

 

Worksheets

Categorical Method Worksheet

Client Cycle Method Worksheet
Chronological Method Worksheet
Combined Master List Worksheet